(3 February 2009 9:00 pm)

NEW DELHI:English news channel France 24 has inked a distribution deal with satellite operator Asia Satellite Telecommunications Company Limited (AsiaSat) in a bid to expand its presence across the Asia-Pacific region.

As per the agreement, France 24 will be distributed across the Asia-Pacific region through AsiaSat 2’s C-band platform at SatLink Communications.

Says France 24 VP-worldwide distribution Philippe Rouxel, “We see a high demand for up-to-date news, as well as in-depth reporting and analysis from Asian audience and in particular decision makers and opinion leaders who travel extensively to and within Asia. With AsiaSat 2’s coverage and audience access, we are able to reach our target audience and offer them a French perspective on global events.”

With the launch of its free-to-air English-language service on AsiaSat 2, France will be able to access all leading cable and satellite television networks, terrestrial television stations and hotel networks throughout Asia, Australasia and the Middle East.