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NEW
DELHI: In a bid to exand its footprints across the Asian region,
Lifestyle media group Edipresse Asia, a subsidiary of Swiss-based
Edipresse Group, has stitched a joint venture deal with Marzban
Patel-owned Mediascope Group to launch its new outfit- Edipresse
India.
Says
Edipresse Asia CEO Barrie C. Goodridge, “The joint venture
represents the latest step in Edipresse Asia strategy to expand
its leadership position in the luxury media segment in Asia.
Having a presence in India is a critical part of our core
objective of growing our business in Asia. Through the joint
venture with Marzban Patel, we have a unique opportunity to
become a powerful and important player in high-end lifestyle
publishing.”
Additionally,
the new company will begin recruiting local and international
publishing expertise soon.
“We
are very excited to be partnering with Edipresse and hope
to launch a set of multimedia products of the kind India has
never seen. This collaboration will offer high-quality publications
and content to readers and advertisers around the nation,”
adds MediaScope Group chairman Marzban Patel.
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