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Furthermore, the government will also put
in place a system to that would assist producers
to work in India, added I&B Ministry joint
secretary – films VB Pyarelal.
Stongly
commenting on the government issues, veteran
filmmaker Shekhar Kapur sternly affirmed
that one can make films in India "only
and only if the concerned body stays away
from all sorts of government regulations."
But,
with the treaty in place, Kapur also hopes
that India could actually see some progress
in the co-production frontier. "However,
that would mainly remain confined to distribution,"
he said.
Kapur
noted, "No one understands the challenges
of distribution in India and that's why
the co-production is on the higher side."
To
prove his point right, Kapur cited Slumdog
Millionaire as an example. He said that
the film did good business in India only
because it had partnered with Fox Star Studios
for distribution.
To
support Kapur's belief, Fox Star Studio
India CEO Vijay Singh said that to monetize
films correctly, all forms of revenue streams
would have to be considered and channelised.
He cited the contribution of C&S homes
as a "quite a distinct" example
as this stream clocks almost one-third of
the revenue that any Hollywood movie generates
in India.
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