(18 February 2009 9:45 pm)

According to the agreement, Yahoo! will have access to exclusive online content rights including images, videos, interviews and player chats in addition marketing entitlements for major ICC tournaments including World Cup 2011 Twenty20, ICC Champions Trophy and ICC Cricket World Cup.

Yahoo! will also create an exclusive online property called iccevents.yahoo.com which for the next three years will be the online destination for all ICC tournaments.

Yahoo! has further launched a new cricket website cricket.yahoo.com, which provides users games updates, images, match schedules and player profiles.

Says, ICC chief executive Haroon Lorgat, “In today’s technology-driven world, this is a massive boost for the ICC and cricket. Not only do we get another vibrant and committed commercial partner on board but this deal also ensures cricket fans will benefit from Yahoo's already established popularity and enormous reach across the cyber world The ICC corporate website and the various event sites that will spring from this partnership will set a new benchmark for innovation and user interaction to ensure that people who choose to follow their team online are rewarded with an entertaining and exciting experience.”

“Yahoo! is thrilled to partner with ICC. This partnership gives us access to never before experienced content in the online domain. It also demonstrates our commitment to Cricket and addresses the needs of Internet audiences with top quality coverage of major cricketing events. As a global brand, Yahoo! will attract more users worldwide and contribute towards the growth of Cricket,” adds Yahoo! vice president and head-Audience, Emerging Markets Gopal Krishna.