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According
to the Chief Marketing Officer Vikram Mehra
of Tata Sky which is the joint venture between
Tata Group and Star, “Tata Sky has
always persevered in garnering maximum customer
satisfaction and therefore making accessible
the best cinema to our viewers. Today, broadcasters
understand the importance of movies on DTH
as it enriches the pay-per-view (PPV) experience
and becomes an appointment viewing for the
customer. On PPV, new movie releases enables
both parties to monetize as well as kill
piracy."
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