(16 February 2009 8:00 pm)

MUMBAI: INX Media has reached an agreement with direct-to-home (DTH) operator Tata Sky to carry its free-to-air Bollywood music channel 9XM.

Launched in October 2007, the Hindi music channel quickly grabbed the top spot in the ratings game.

Tata Sky Ltd MD and CEO Vikram Kaushik said, “We are delighted to welcome 9XM, the Bollywood music channel to Tata Sky. I am sure our subscribers will welcome 9XM in true digital quality to their homes.”

INX Media founder and CEO Indrani Mukerjea added, “We are delighted that 9XM is now available on Tata Sky. We are confident that 9XM will receive the same kind of positive response from Tata Sky subscribers that it has received from television lovers all over.”

With the current deal in place, 9XM and the Hindi general entertainment channel 9X are available on all the DTH platforms in India.

Also read:

9X to be available on DD's DTH from 12 February