| MUMBAI:
March Entertainment, makers of animated movies, series and games, has teamed up
with XLT and Toonz to co-produce a series of interactive animated movies for toy
maker Playmobil. Targeted
at kids of five years and older, the films have a range of themes, combining fantasy
worlds, adventure and comedy that includes catchy musical numbers by composer
Tim Williams and Emmy award winner Anthony Vanderburgh. |
| The first
DVD, The Secret of Pirate Island, is already available through retailers
like Best Buy, Toys "R" Us, Costco, Walmart and online retailers such
as Amazon, as well as through select Playmobil distributors. The
full-length, interactive films allow viewers to select their own path using an
intuitive DVD menu. In Pirate Island, for example, there are 27 possible
story combinations to choose from.
Says March Entertainment CEO Dan Hawes,
"We are excited about working with the Playmobil products. The toys are creative
and inspiring, allowing parents and kids to role-play together in the various
Playmobil worlds. These interactive movies will be equally engaging." March
Entertainment and its partners plan to release one film per year. The next release,
which is currently in production, is Knight's Adventure: Quest for the Golden
Scepter and is based on the Playmobil Knights playset. The
DVDs will be distributed by Sony Pictures Television International. |
