(31 December 2009 7:00 pm)

MUMBAI: Internet TV broadcaster WatchIndia.TV has announced the launch of new a feature called, "What's on TV". With the feature, visitors will be able to watch Indian TV and video-on-demand streams completely without charge or sign up.

The company, which currently broadcasts over 40 channels across the Internet using custom developed streaming platforms, is expecting better sampling and more traffic with the launch of the feature.

Until now, customers had to subscribe for a free trial in order to test the service and see the live streaming service on their networks.

Says WatchIndia.tv head of marketing Sagiv Ragastin, "Today, we are giving this option of online viewing even before subscription so people can get an initial taste of the service."

However, this offering is limited to a single Indian TV channel. Adds Ragastin, "Of course, we still provide the free trial period where one can choose the specific channels one is interested in and test the service for a full 14 days without charge."

The TV service is available on the main WatchIndia.tv website. Visitors can choose to view the single live Indian TV channel stream or select to watch the most popular VoD clips of the week. The page is updated on a weekly basis with the live channel being changed weekly.

VoDs are updated with the latest episodes of the most popular Indian TV shows. Users can also access the TV guide to see the full program schedule for each of WatchIndia's channels.