(3 December 2009 7:45 pm)

MUMBAI: Nielsen is creating a single-source measurement for both TV and online viewing of video content.

The rollout of the new service is expected to be complete by 31 August next year.

The initiative, called 'TVandPC', creates the industry's first single-source measure of viewing to both TV and online. The plan is to roll out internet measurement to National People Meter (NPM) households starting 23 December.

Once the rollout is complete, Nielsen will be able to report online video viewing from 7,500 NPM homes, representing about 20,000 people and 12,000 computers.

Currently, Nielsen's Internet meter is installed in a small sample of 375 people-meter homes.