MUMBAI: Saudi Arabian broadcaster STV1 has got license to show Sony Pictures Television (SPT) format Dragons‘ Den in the country. This marks the first license of an international format in the territory.
Beginning January, Saudi Arabian viewers can watch the BBC version of Dragons‘ Den that will air in the run-up to the launch of the local version in February. The local Dragons‘ Den will be aired weekly.
Said SPT MD 2waytraffic International Ed Louwerse, "Dragons‘ Den is already a hit in more than 20 countries around the world and its sale to a major market such as the Kingdom of Saudi Arabia is a significant new step in its international expansion. This sale to STV1 demonstrates the universal popularity and adaptability of this compelling show."
Commented Creative Edge CEO and founder Assad Abualjadail, "Dragons‘ Den is a continuation of a long line of development that Creative Edge has committed to STV. This show raises the bar in our fast-moving industry and is of particular appeal to young Saudi viewers."