Television

BBC World News launches 'The Yearbook'; gets Chivas Regal as title sponsor

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/01/12/bbc_0.jpg?itok=qVuwd273

MUMBAI: BBC World News has launched a new series of vignettes called The Yearbook and has whisky brand Chivas Regal as the title sponsor.

The Yearbook series follows the stories of six real life school friends from Singapore, whose lives have taken different and interesting routes since they left school.

Each one-minute vignette takes up the story of a different individual, while showing how the friends have maintained their relationships together since they graduated.

Apart from sponsoring the event, Chivas Regal will also be taking a supporting advertising campaign online on bbc.com from January 2010.

TheYearbook vignettes will run in BBC World News Asia Pacific feed from this week until the end of March. Advertising for the brand will also appear on BBC Knowledge.

Says BBC advertising sales regional director Cindy Tan, "We're happy that Chivas Regal has chosen to sponsor the Yearbook vignettes and to advertise with us. It's a real vindication of our strength in the Asia Pacific region and the way our multi-platform offering helps advertisers to reach a high quality audience. We have a compelling offering for luxury advertisers, and particularly strong evidence that such brands thrive in the environment of bbc.com."

Adds Chivas Regal VP - marketing Xavier Beysecker, "BBC World News has a strong and broad distribution in Asia, and its reach amongst our key audiences makes it perfect for us. The fact that we can extend our campaign across a range of channels, including bbc.com. Also, this means we are communicating across multiple touch-points. The Yearbook series matches the values of our 'Live with Chivalry' campaign perfectly, and we're looking forward to seeing it on air."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/punit-goenka.jpg?itok=ow5gThzO
Zeel ad revenue & profit up in Q2 despite GST impact

The Subhash Chandra led Zee Entertainment Enterprises Limited (Zeel) reported a 2.9 percent increase in advertising revenue for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding year ago quarter (y-o-y). Zeel says in a press release that despite the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Colors%20tv.jpg?itok=55wjW86s
Colors regains no 1 spot in urban HSM: BARC week 41

MUMBAI: Colors has got its mojo back as it replaced Sony Entertainment Television to claim number one position in week 41 of Broadcast Audience Research Council (BARC) all India data. On the other hand, Zee Anmol continued to lead the Hindi GEC (U+R) and rural market. Hindi GEC Zee Anmol continued...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/Star%20Sports.jpg?itok=_YrjnyO2
Star Sports launches new anthem as Vivo PKL Season 5 nears finale

MUMBAI: Star Sports, India’s leading sports broadcaster, launched Doompak Doompak, a new anthem dedicated to Vivo Pro Kabaddi League (PKL) as the season five finale draws close. The anthem is created by Star Sports’ creative team and directed by Amol Patil. Celebrating the Kabaddi mania that has...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/24/colors%20infinity.jpg?itok=JXfCVI-i
Colors Infinity climbs two slots and Food Food enters top 5

MUMBAI: Colors Infinity SD climbs two slots in the English entertainment genre according to all-India BARC week 41 data. AXN dropped two slots to fourth position in the English movies genre. Discovery Channel retained its leadership in the infotainment genre, whereas Food Food made an entry in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Arnab-02-Story.jpg?itok=vuwegBAV
Dominance of Republic TV continues as genre ratings plunge

BENGALURU: The Arnab Goswami-led Republic TV continued to lead the English News genre as the combined weekly ratings of the top 5 English News channels for week 41 (Saturday, 7th October 2017 to Friday, 13th October 2017) reached a new nadir – the lowest ratings in the second half year of 2017 to...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/23/Swapan_Dasgupta.jpg?itok=AgbfDf7_
RSTV editor to be chosen by new panel comprising Prasar chief, MP Dasgupta and journalist Srivastava

MUMBAI: A search-and-select panel comprising lawmakers, senior journalists, Prasar Bharati and Rajya Sabha Secretariat officials has been formed to pick Rajya Sabha Television (RSTV) editor-in-chief.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Jennifer%20Zaldivar-Clark.jpg?itok=CS2eHKz9
Viacom expands Zaldivar-Clark's role as Paramount SVP - talent

MUMBAI: Viacom Inc. has announced the appointment of Jennifer Zaldivar-Clark as the senior vice president of talent for Paramount Network. In this expanded role, Zaldivar-Clark will oversee Paramount Network’s newly formed talent function and will continue to serve as the SVP of Talent and...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/21/Sandeep%20Gurumurthi_2.jpg?itok=ZejRgvl6
Strong economic logic underpins several events, says Gurumurthi, as ET Now adds new viewer category

A while ago, the Times Network decided to embark on a mission to provide more to its business viewers of ET Now. Rather than overdose them with business news 24X7, it decided to show them how general news can also be viewed with a business lens.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/10/20/natgeo-dd.jpg?itok=8e3wWIqm
Discovery-like Doordarshan channel recommended to environment ministry

MUMBAI: Doordarshan’s experiments with specialised channels aimed at various sectors did not see the outcome on expected lines. It may, however, come up with a 24×7 channel dedicated to an issue. The third National Wildlife Action Plan (NWAP), effective till 2031, has recommended setting up 'DD...

Television TV Channels Terrestrial

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories