| MUMBAI:
Subscribers of Hong Kong’s pay-TV operators, Hong Kong Cable, will have access
to BBC Lifestyle, BBC Entertainment and CBeebies. The three channels will join
BBC Knowledge that launched on the platform less than two months ago and BBC World
News.
All
the five channels will be available free of charge to all Hong Kong Cable subscribers
from 22 December to 21 January 2010, after which they will be part of the BBC
Family Pack. During
the free-view period, viewers who purchase a 12-month subscription of the BBC
Family Pack will get the channels free for an extra month. Says
BBC Worldwide Channels Asia senior VP, GM Mark Whitehead, “We are excited
to be expanding our distribution and that the full portfolio of channels encapsulating
the quality, breadth and depth of our programming, will be available to Hong Kong
Cable subscribers. “Hong
Kong is an important market for BBC Worldwide and our partnership with Hong Kong
Cable builds on our commitment to bring great quality programming to more viewers
in Asia.” Hong
Kong Cable VP, subscription services Vincent Cheung says, “BBC Worldwide’s
channels enjoy wide acclaim, and are already household names in Hong Kong. "We
are confident that the channels’ high quality programming across a range
of genres, available on the BBC Family Pack, will be welcomed by our viewers.”
In Hong Kong,
the BBC Knowledge, BBC Lifestyle and BBC Entertainment are subtitled in Chinese. | 
