(14 December 2009 8:15 pm)

MUMBAI: The National Basketball Association (NBA) in association with HP and Reebok has rolled out online and mobile sites in India.

The website accessible at nba.com/india features a live game broadcast every Thursday morning in India throughout the regular season. The site will also include select Hindi content, player blogs and columns by Ayaz Memon and Sahil Sharma.

The mobile site, accessible via m.nba.com will provide fans real-time access to latest NBA news, scores and standings.

The site will promote weekly live telecasts of NBA games which are available on ESPN and Star Sports on Friday and Saturday mornings in India. TV schedules and game matchup information will also be showcased on the website.

Additionally, fans in India can also access up to 40 games each week on NBA LEAGUE PASS BROADBAND, the league's premium online video subscription service available on the website.

"As the NBA's fan base in India continues to grow, we are delighted to be working with our local partners to provide this unique digital experience.

"As more sports fans in India are embracing the game of basketball we hope this multimedia experience will encourage them to play the game and follow their favorite NBA teams, players and latest League news," said NBA International president Heidi Ueberroth.