(11 December 2009 7:50 pm)

MUMBAI: Sony Pictures Television (SPT) has bagged the broadcast rights of this year's Video Game Awards.

To this effect, Sony's Animax channels across Asia, Central Europe, Latin America, Brazil, Africa, Spain and Portugal will broadcast the event.

The event is set to reach more than 42 million homes in 59 countries on the channel in January. The linear broadcast will be supported by a range of online content on animaxtv.com.

Said SPT EVP programming and production for international networks Marie Jacobson, "The Video Game Awards lands on Animax at a key juncture in our development as a youth-seeking global brand.

"This category represents a core focus for the network and our 14- to 24-year-old target audience. We look forward to expanding the worldwide footprint and influence of the VGAs."