Even in the four
south Indian states, an expansive bouquet would shore up subscription revenues.
Besides, carriage and placement of channels would be smoother to some extent.
would be a wonderful move if Sun decides to create a distribution platform that
would include other broadcasters. There is a business opportunity in this,"
says a media analyst.
are several channels such as Sahara that would like to be aligned. "However,
the power of the bouquet will depend on what channels join. In Hindi or English
content, the stronger channels are already aligned," says the head of a distribution
company on request of anonymity.