(1 August 2009 7:50 pm)

MUMBAI: Channel 4's high definition (HD) channel 4HD has joined Virgin Media's HD line-up.

Virgin Media chief commercial officer Mark Schweitzer said, "Channel 4 is home to some of the UK's most talked about TV programmes and we're delighted to be bringing them in HD to our customers."

Under the partnership, 4HD will be available to all Virgin Media's TV customers along with the BBC HD channel. 4HD is a simulcast of the core Channel 4 schedule with a proportion of programmes produced and transmitted in the HD format.

The programmes that are currently broadcast in HD include Ugly Betty, Come Dine With Me, Shameless, documentaries, current affairs, music and film.

Meanwhile, ESPN HD will launch on the Virgin platform on 3 August.