Indiantelevision.com's > Digital Edge > Discovery's 'Shark Week' now on mobile
Indiantelevision.com's
Digital Edge
Discovery's
'Shark Week' now on mobile
Indiantelevision.com
Team
(1 August 2009 7:10 pm)
MUMBAI: Discovery Channel has partnered
with Flo TV, a subsidiary of Qualcomm Inc,
to bring Shark Week to FLO TV's live
mobile TV service.
Beginning
from 1 August, the series will be available
on Flo TV till 14 August. Under the series,
Shark Week will feature Day Of The
Shark 2, Great White Appetite, Shark After
Dark, Sharkbite Summer, Shark Attack: a boy's
fight to survive and Sharks: a family
affair.
Says
Discovery Communications SVP digital media
distribution Rebecca Glashow, "Adding
Shark Week to the Flo TV service
is part of our ongoing strategy to provide
consumers with the ability to satisfy their
curiosity. Shark Week has been a
fan favourite and brand defining event for
Discovery Channel for 22 years."
