(31 August 2009 6:35 pm)

MUMBAI: Turner International has announced the availability of two of its channels, WB and Hollywood classic movie channel TCM, on direct-to-home (DTH) platform Tata Sky.

Following the deal, WB is now available on all the DTH platforms in India.

The two channels are available in Tata Sky’s add-on “Cosmo pack”, which is available at Rs 45 per month and for Rs 450 for a year. The other channels in the Cosmo pack are MGM and NDTV Lumiere.

Says Turner International India VP and deputy GM – distribution and business operations, South Asia Siddharth Jain, “We are delighted to have Turner’s Hollywood channels, WB and TCM on Tata Sky. Catalyzing our visibility, this partnership will enable today’s pro-sumer to view and enjoy the classic and most exciting content from Hollywood’s leading studios- MGM and Warner Bros.”

WB, launched on 15 March, is a 24-hour English entertainment channel from Turner and Warner Bros Entertainment. The channel is aimed at upscale Indian audiences with an appetite for Hollywood’s best.

TCM, launched in the Asia Pacific region in 2000, expanded the following year to a 24-hour service with no commercials and reaches out to over four million viewers across the Asia Pacific region. It presents classic movies with emphasis on themes that celebrate the best work in the history of Hollywood.

Commented Tata Sky CMO Vikram Mehra, “The launch of WB and TCM on our platform underscores our continued commitment to add the very best to Tata Sky’s growing portfolio of channels and further increase the entertainment value of Tata Sky to a higher level.”