| MUMBAI:
Zee TV is set to replace its long running Ghar Ki lakshmi Betiyaan from
31 August with a new fiction show, 12/24 Karol Bagh. Produced
by Sunshine Productions, the show will air every Monday-Thursday at 10 pm, and
will narrate the lives of four siblings who are facing different kinds of dilemmas
in their day-to day lives as they struggle to survive. Says
Zee TV marketing head Akash Chawla, “We realise that India is changing but
there are certain topics that are still not discussed openly, though they are
thoughts that we internally assimilate. We wanted to depict a simple life of a
family that resides in Delhi and yet make their story special, encompassing different
nuances of their day-to-day existence. We would also want to give our audiences
a voice while we probe them with different questions and hence the campaign for
this show is truly interactive in nature. We believe in getting our viewers completely
involved in our shows and hence had proposed viewers’ participation at the
recently held wedding sequence in ‘Pavitra Rishta’ which also
had met with a great success.”  Shot
completely in Delhi, Karol Bagh will see the sights of hubbub lanes and
by-lanes of Karol Bagh and Lajpat Nagar, the food corners in Bengali market, the
Pragati Maidan, India Gate and Parliament House, Delhi University and many frames
that collaborate the essence of Delhi.
“This
endeavor is to make Delhi participate in the mainstream television industry. Through
its various shows, Zee TV has brought in flavour of the nation’s cultural
diversity by narrating life stories of real people across the country,” added
Chawla. | 
