| As
per the agreement, select Motorola phones will feature a Blockbuster OnDemand
application, providing on-the-go download access to Blockbuster's digital library
of thousands of current Blockbuster OnDemand movies. Blockbuster
senior VP of digital entertainment Kevin Lewis says, "Motorola is a recognised
global communications leader and extending the Blockbuster brand and our OnDemand
service into their portfolio of innovative new phones is a natural extension of
our digital strategy. The integration of our Blockbuster OnDemand service into
Motorola's mobile phones will provide access to thousands of movies from the moment
someone initiates their service."
Motorola Mobile Devices VP of
software platforms, applications and ecosystem Christy Wyatt says, "Mobile
video entertainment is exploding, as consumers are demanding the widest selection
of content: the movies they love in their living room and on their PC, now also
available on their mobile phone, while on the go. Together with Blockbuster we
intend to deliver an unparalleled portable movie experience on our next-generation
handsets." | 
