(3 August 2009 8:10 pm)

MUMBAI: Ybrant Digital, a provider of digital marketing solutions, has announced the acquisition of Australia-based Max Interactive, an independent interactive sales and marketing network.

This deal comes on the heels of Ybrant’s recent acquisition ‘dream ad’, a Latin America-based ad network.

As per the agreement, the brand, Max Interactive, will continue under the same name and will be highlighted as ‘A Ybrant Digital Network’. Dominic Elfer will integrate into the team as managing director of Australia under the Ybrant Networks Division, headed by Jacob Nizri.

Said Ybrant Digital chairman and CEO Suresh Reddy, "While this acquisition marks our entry into Apac market, more significantly, Max will be our first sales group that has successfully sold banners, search key words and emails together in any single market. Dominic and his team will add an extraordinary facet to Ybrant's global persona."

Added Elfer, "We are excited to combine forces with Ybrant. Their global sales force and strong technology backbone will give us a competitive edge to take on the Aussie market with renewed vigour."

Max Interactive specialises in banner-based web advertising, mobile and eMail marketing with advertisers such as Vodafone, HP, Nokia, Nissan, Citibank, American Express, Adobe and Virgin among others.