(11 August 2009 8:50 pm)

MUMBAI: Dish TV, the Essel Group owned direct-to-home (DTH) company, has announced a partnership deal with travel portal Yatra.com to launch a new interactive value added service (Vas).

The service, 'Travel Active', will enable subscribers to search and book holiday packages, hotels, international and domestic airline tickets at discounted prices, says the company.

Dishtv COO Salil Kapoor says, "Travel Active service offers benefit to over 5.5 million Dishtv subscribers, as they are now enabled to view, search and book the holiday packages and purchase international and domestic airline tickets. The service reiterates Dishtv's focus and commitment towards customer delight."

Dish TV subscribers will also get special deals and discounts on every domestic and international flight booked through Travel Active.