| MUMBAI:
Virgin Media Television has signed a four-year deal that will allow UK's gaming
firm NetPlay TV to take over the production business of Virgin Media's website
and television channel.
Virgin Media also has the options to buy 9.9 per cent share in NetPlay TV. NetPlay
TV is available on Virgin Media and Sky 24/7. It also has a three-hour window
on Bravo 2 and Virgin1. "The
deal enables us to offer gaming services to a new set of consumers and broaden
its demographic reach," says NetPlay TV CEO and executive chairman Martin
Higginson. The
gaming company is also of a view to acquire the business of Two Way Gaming, the
provider of the Challenge Jackpot gaming service for $2.95 million that will facilitate
NetPlay's monthly gross to over $66.28 million. Challenge
Jackpot is a serious gaming channel with an estimated 16,000 registered players. | 
