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MUMBAI:
With the inclusion of Giants Live strongman brand into its
catalogue of programming, sports marketing company Total Sports
Asia (TSA) continues to expand.
The
company has inked new deals with Giants Live to exclusively
market media rights for their events. The representation was
agreed for distribution of media on TV, broadband and mobile
platforms over the next two years adding to TSA’s catalogue
of staples, including top-end football, badminton, tennis
and motorsport properties.
Giant
Live CEO Mark Avery said, “We are delighted to have entered
into a partnership with TSA to distribute media for the Giants
Live Tour. Our expertise in arena-based sports competition
promises to showcase an unique entertainment experience demonstrating
incredible feats of strength that no ordinary human can do.”
Giants
Live is an arena-based Grand Prix Series and will consist
of a minimum of four events between May and August this year
and up to 12 events by 2011. There will be a selection of
12 of the world’s greatest strongmen in each venue fighting
over six gruelling disciplines. A top three finish will guarantee
them a place at the World Strongest Man Finals and also gain
the athletes championship points. At the end of the season
the winner will be crowned “Giants of Strength World
Champion”.
Past
champions include five-times Poland' s World’s Strongest
Man Mariusz Pudzianowski; America’s Strongest Man Derek
Poundstone; Britain’s Strongest Man Terry Hollands; and
seven-times Sweden’s Strongest Man Magnus Samuelsson.
The series kicks off in May with two venues already confirmed
in the Mohegan Sun Casino Arena, Connecticut (17 May) and
Stavanger, Norway (6 June) with more venues and dates to be
released soon.
Giants
Live is a collaboration between IMG Sports Media, AEG ThemeSTAR,
Crystal Entertainment and Show Productions. AEG ThemeSTAR
is a world-renowned producer and presenter of family entertainment,
currently touring productions in seven languages in over 40
countries.
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