(8 April 2009 11:00 pm)

MUMBAI: Tata Sky will charge Rs 50 from consumers who want to watch Eros International’s Aa Dekhen Zara on its pay-per-view (PPV) service, Showcase.

Tata Sky will premiere the movie on 10 April, which will be available for four weeks till 8 May.

Earlier, the Niel Nitin Mukesh and Bipasha Basu-starrer had fallen prey to the ongoing tussle between producers and multiplex owners. Following this, the movie was not released in multiplexes and bombed at the box-office. It was released in single-screen theatres on 27 March.

Tata Sky CMO Vikram Mehra said, “Today, broadcasters understand the importance of movies on DTH as it enriches the pay-per-view (PPV) experience. Recently, Slumdog Millionaire that premiered only on Tata Sky got incredible response and was highly appreciated by our subscribers. With barely few weeks on its cinema release, Tata Sky is now premiering – Aa Dekhen Zara on Showcase.”

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