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MUMBAI:
Independent news monitoring agency ENM (Esha News Monitoring)
has launched a website, Campaigntrack.in, for covering
campaigns of the political parties on different news and entertainment
channels.
ENM
claims that the website will track as to how much money candidates
are spending on television ads, which political party is getting
more broadcast media coverage, and which political leader
manages to grab more
airtime than the others. The exercise will continue every
day till the election campaign ends to see where and how much
the party or candidate are in the media.
ENM
has taken up the initiative after talking to senior journalists
Shishir Joshi and Aloke Thakore who have provided the research
framework.
The
data on the website will be based on minute-to-minute monitoring
of the 20 general news and business news channels along with
six general entertainment channels (GECs) across India.
“The
research is the first of its kind in India and marks the beginning
of political communication research, which considering the
increasing mediation of political campaigning in the country,
is needed to serve as a monitor of media skew and ad spend
of parties,” said Thakore.
The
website will monitor channels such as NewsX, CNBC, CNBC Awaaz,
CNN IBN, DD News, DD1, Delhi Aaj Tak, Headlines Today, IBN7,
India News, India TV, NDTV 24x7, NDTV India, NDTV Metro Nation,
NDTV Profit, News 24, Samay, Sahara Samay Mumbai, Sahara Samay
NCR, Star News, Tej TV, Times Now, UTVi, Zee Business, Zee
News, Star Plus, Colors, Zee TV, Sony Entertainment TV, NDTV
Imagine and Sahara One.
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