MUMBAI: The Walt Disney Company (Asia Pacific) and Hong Kong Disneyland have renewed their alliance with Visa.

Under the fresh contract, Visa will continue to be the “official card of Hong Kong Disneyland Resort”. Additionally, the new agreement will further extend to other businesses including Studio Entertainment (Walt Disney Pictures, Walt Disney Music Group, Disney Theatrical Productions), Disney Interactive Media Group and Disney Consumer Products.

It will also allow Visa to have the exclusive right to first negotiations on sponsorship, promotional and marketing opportunities that involve Disney-branded initiatives.

The deal will cover Asia Pacific regions (excluding Japan) and represents an extension of the original 2005 agreement. Effective immediately, the deal will be in place until 2014.

Visa will extend promotional offers at Hong Kong Disneyland Resort to its cardholders through selected card-issuing banks, including special dining and accommodation offers at Hong Kong Disneyland Hotel and Disney’s Hollywood Hotel. It will also give away special merchandise offers at the Resort.

"The renewed corporate alliance relationship between Disney and Visa supports broad and comprehensive integrated marketing opportunities for Visa and its 600 Asia Pacific client banks and Hong Kong Disneyland, Disney's movies, live entertainment shows, interactive media, and consumer retail promotions," said The Walt Disney Company senior vice president - corporate alliances Lawrence Aldridge.

"With this alliance, we are able to increase the value we bring to our client banks to help them cater to their Visa cardholders and we hope that Visa cardholders across the region will take advantage of the deals and services that have been and will be made available to them,” added Visa general manager – marketing - Asia Pacific Rajiv Kapoor.