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The
programming of the channel includes a mix of news from across
genres including local, regional, national, sports, movies, theatre
and fashion. The channel has started its election programming
with Hamare Dum par Dilli.
“Zee
News Uttar Pradesh will provide its viewers content that is well
researched and caters to their need of local information. Our
in-depth and analysed programming approach will not only help
us understand the viewer’s psychic but will provide them
a platform which is highly interactive and informative. We are
confident that like our other channels, Zee News Uttar Pradesh
will also become the most dependable source of information in
UP and Uttarakhand,” says Mishra.
ZNL
had earlier launched a Telugu news channel, Zee 24 Gantalu.
Also
Read:
Zee
News Ltd to invest Rs 600 mn in Telugu and UP news channels
Zee
24 Gantalu to officially launch on 2 April
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The
channel has the tag line ‘Jad se jahan tak’. Says
ZNL CEO Barun Das, “Zee News Uttar Pradesh will be weaved
on the similar thoughts and ideology of other network channels
and hence the spotlight will continue to stay rooted on the credible
and authentic news value. With the support of our programming
team we are optimistic that Zee News Uttar Pradesh will emerge
as the preferred news channel amongst its audience across UP and
Uttarakhand.”