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Reebok launches juniors concept store

Indiantelevision.com Team

(1 April 2009 2:40 pm)

MUMBAI: Reebok has launched a new juniors concept store with Indian cricketing sensations “The Pathan Brothers”.

The Juniors store is rooted in sports ideology and is a one stop shop for apparel, footwear, accessories and sports equipment for kids in the age group of 4 – 14 years. The brand also launched a new kids’ collection of apparel and accessories in association with India’s number one kid’s channel Cartoon Network called Cartoon Network for Reebok.

The price range of the collection is Rs 699 – Rs 1499.

The collection caters to boys and girls between the age group of 4 and 9 years, with contemporary designs revolving around popular toon stars Ben 10™, and The Powerpuff Girls (PPG Modern Girls™). TThe new range will be available across all Reebok stores beginning 15 April.

Reebok India executive director product and marketing Sajid Shamim said, “Juniors as a category has huge business potential and we are opening the concept store across the country to provide a one-stop-shop offering an ever exciting and attractive themed product line for kids.

"Today’s kids are sporty and conscious of what they wear and our products which are high on style and technology cater to their needs and help them fulfill their potential. We realized that kids love toon characters and this prompted us to partner with Cartoon Network and develop merchandise by licensing their iconic characters.”

Cartoon Network Enterprises (CNE) associate director Jibi George said, “We at Cartoon Network Enterprises, the specialised licensing and merchandising division of the number one kids’ channel Cartoon Network, strongly believe in innovative and strategic alliances and are consistently exploring options that enhance the availability and popularity of our products.

" Our partnership with Reebok brings together two market leaders in their respective genres to offer kids the best of both worlds - Cartoons and Sport. The “Cartoon Network for Reebok” range provides a fresh, new stylized approach to kids' sportswear featuring the globally popular and kid’s favourite Cartoon Network characters like Ben 10™, Ben 10: Alien Force™, Dexter’s Laboratory™, Johnny Bravo™ and The Powerpuff Girls (PPG Modern Girls™) that will have mass appeal with kids across India.”

The Spring Summer 2009 “Cartoon Network for Reebok” Boys range, features the action packed Ben Tennyson from one of the network’s biggest and most successful properties worldwide Ben 10™. The line is a collection of casuals with a focus on outdoors. The navy, deep reds, olive and white color palette ensure hours of non-stop action. Additionally to apparel, kids’ can also treat themselves to cool bags.

The “Cartoon Network for Reebok” girl collection with The PPG Modern Girls™ is inspired by international fashion trends for spunky girls with active lifestyles. The collection’s theme has a bitter-sweet flavour with pre-dominant pinks, whites and blacks with dashes of yellow, lavender and greens. The graphics are playful and inspired by urban life. The emphasis is on cute and bubbly nature of the PPG modern girl’s, also a direct reflection of Reebok's target audience. Accessories include trendy bags.