| MUMBAI:
The Indian consulate in the United Arab Emirates (UAE) has launched a weekly radio
show Indian Matters in a bid to expand the brand recall value of the country.
The one-hour show
will be aired on Radio Spice 105.4 FM every Saturday at 6 pm. Apart
from music, contests and news, the new property's programming lineup will also
focus on India-UAE relations and trade and tourism in India. It will also address
queries related to consulate services. Indian
Matters will compliment the monthly magazine that the consulate had launched
under the same title. The
initiative was taken up by the Indian Embassy in Abu Dhabi and Consulate in Dubai. Radio
Spice caters to the South Asian community in the region and broadcasts in Hindi
and English. |