(4 April 2009 9:20 pm)

MUMBAI: Sky Digital Media (SDM), the South East Asia-based sales operation arm of BSkyB for online and mobile assets, has partnered with Admax Network to represent the portfolio for its UK websites.

SDM delivers a range of display, sponsorship and advertising solutions through its 174 sites. It has an online heritage in sports that sells across 133 different sites in UK that includes football club sites, governing bodies, networking sites and skysports.com.

"The depth of content in Sky's online portfolio will attract audiences which presents a great opportunity for advertisers. We are excited about this partnership with Sky Digital Media and take this as a great addition to our pool of quality publishers," rues Admax Network MD, Russell Conrad.

"South East Asian audiences continue to respond to the quality of our editorial. We are reaching more and more people across the region. Admax's local presence and expertise will ensure that advertisers are able to tap into some of the UK's most popular online sports destinations." feels SDM director of sales, Giles Ivey.

Partnership with SDM strengthens and develops Admax Network as an advertising platform in South East Asia. It is part of the network's ongoing effort to expand its advertising network and to create quality, targeted advertisement yet cost effective platform for advertisers, adds Conrad.

Sky's portfolio of websites include skysports.com, skynews.com, skyshowbiz.com, Sport365 Group, as well as a wide range of third party websites includes premierleague.com, Teamtalk.com and Sportinglife.com.

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