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MUMBAI:
BBC Worldwide has announced that its TV formats will reach
a host of new audiences this month with 27 BBC Worldwide shows
currently in production - including The Greats, The
People's Quiz, Maria, Dancing with the Stars
and Baby Borrowers - in 22 territories from the US
to India, Australia and Slovakia.
All
of these formats and more are being pitched at the television
trade event MipTV, the annual content market currently being
held in Cannes, France.
As
far as scripted formats are concerned, production has recently
been completed on Life on Mars for Antena3 in Spain,
while recent deals have just been concluded with VPRO for
Yes Minister in the Netherlands and with Yes-DBS in
Israel to produce a local version of The Office.
Factual
and entertainment formats continue to prove popular with international
broadcasters. A Canadian version of The Week the Women
Went is currently on air on CBC, while local versions
of Baby Borrowers are in production in both Belgium
(VTM) and Germany (RTL).
The
Greats format - which sees the nation vote for who they
think is the country's greatest public figure - is currently
being adapted for Georgia’s public broadcaster. The opening
show in Greece gave the broadcaster Skai it’s best ever
ratings in primetime last month.
In
South Africa, entertainment format Friends Like These has
been licensed to SABC, while in Belgium The People's Quiz
and the Maria format are in production for RTL-TVi and VTM
respectively.
Top
Gear is also becoming an increasingly strong format for
BBC Worldwide. The Russian version recently went to air on
Ren TV with Slavic hosts Nikolai Fomenko, Oskar Kuchera and
Mikhail Petrovski, and Australian channel SBS is producing
a second series of the show following the successful launch
of its own version last year, which doubled the slot average
on the channel.
Perennial
format favourite Dancing with the Stars is still waltzing
its way around the globe with 10 countries currently producing
their own local versions of the worldwide hit. India, the
US, New Zealand, Slovakia, Poland, Russia, Italy, Finland,
Sweden and the Netherlands all have their celebrities strutting
their stuff on the dance floor this month.
More
than 30 countries around the world have licensed the popular
dancing format, including Bulgaria which licensed their first
series just last year. The format was also named the world’s
most popular television programme by TBI last year.
BBC
Worldwide's director of formats Colin Jarvis says, "There's
a real international appetite for local versions of British
shows at the moment, both in the scripted and non-scripted
arena, as the 27 titles we have in production prove.
"The
fact that these shows can travel all over the world and can
be translated into so many different versions is a testament
to the quality of British creativity and the strength of British
writing."
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