(29 April 2009 6:45 pm)

MUMBAI: Aksh Optifibre's icontrol IPTV's Time Shift function will feature in a host of popular pay channels including Sony, Sab and Discovery along with free-to-air channels. This feature empowers viewers to better plan their viewing experience by giving the freedom to rewind, pause, or forward already televised programmes.

icontrol is India and South Asia's leading IPTV service provider commanding the largest subscriber-base in the region. Incidentally, icontrol is the first IPTV provider in India to introduce the Time Shift functionality.

icontrol's Time Shift functionality allows viewers to go back in time without keeping their set-top boxes switched on, thus saving on power. Also, this feature is not limited by recording memory restrictions as is the case with DTH set-top boxes and does not require the viewer to programme the set-top box to record one's favourite shows. Time Shift feature does deliver a compelling television viewing experience.

The future of television, icontrol allows viewers to rewind programmes of the last three days by a single click on the remote. Unlike other DTH providers, a subscriber need not record manually to view it again in icontrol. The time shift is controlled from the backend server, thus freeing the subscriber from any hassles of recording.

Speaking on icontrol, Aksh Optifibre DGM Namrata Sengupta said, "Living to our commitment of providing world-class entertainment experience at cost-effective prices, we have now introduced Time Shift feature also on the pay channels like Sony, Sab and Discovery. We want to give best and no appointment viewing experience to our subscribers."

Aksh Optifibre's icontrol IPTV also has various other features like icontrol mall (shopping platform), video on demand (instant movie from the vast movie gallery), A-Tube (pull advertising), games and parental control.

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