| MUMBAI:
Star Plus has clawed its way back to take the No 1 spot, after being edged out
by newbie Colors for two consecutive weeks. The
News Corp-owned flagship channel in India has clocked 280 GRPs (gross rating points)
for the week ended 25 April, ahead of the Viacom18 Hindi general entertainment
channel which tripped 29 GRPs to close at 256 GRPs.
Riding high on movies, Star Plus added six GRPs during the course of the week.
The channel reaped 67 GRPs from a showcase of titles like Welcome, The Hero,
Main Hoon Na and Bhagam Bhaag, up from the earlier-week kitty of 37.4
GRPs.
Colors lagged behind in the movie game with 41 GRPs, down from the prior week
46.6 GRPs, according to Tam data (HSM, C&S 4+). Interestingly, Colors also
aired Welcome besides Hum Dil De Chuke Sanam and Race. "The
place for the top slot has become volatile and movies seem to be the divider between
the two at this stage," says a media observer. Meanwhile,
Zee TV has maintained its third position with 212 GRPs, as against 232 GRPs in
the previous week. Sony
Entertainment TV climbed back to fourth spot with 92 GRPs (73 GRPs), followed
by NDTV Imagine with 75 GRPs (90 GRPs). Star One pocketed 56 GRPs while Sahara
One got 45 GRPs, Sab 43, 9X 24 and Real 18. Also
Read: Colors
remains No 1 Colors
dislodges Star Plus to become No 1 GEC | 
