| MUMBAI:
Zee Cinema is kicking off a month-long film festival on the channel - ‘Mohe
Mithunda Se Milawade’ – starting 2 May. For
the same, the channel has collaborated with network’s Hindi general entertainment
channel (GEC) Zee TV’s popular dance reality show ‘Lux Dance India Dance’
(DID),  The
festival, which is dedicated to Mithun Chakraborty, will showcase Mithunda’s
movies.
In
this cross-channel promotion, the two channels will celebrate Mitunda’s Journey
from being the Disco Dancer to ‘GrandMaster Mithunda’, on the sets of
DID. The
channel will run a contest during the telecast of the movies wherein viewers would
have to answer questions based on Mithunda. Three winners with maximum correct
SMS will get an opportunity to witness the Grand Finale of DID and meet the Grandmaster
personally.
Zee
Cinema business head Mohan Gopinath said, “While ‘Lux Dance India Dance’
is one of the top ten shows on GECs, Zee Cinema as a leader constantly tries to
innovate. We wanted to take this opportunity to bring Mithunda’s fans closer
to him by providing them a platform. Also, given the soaring popularity of the
show, it would be an added benefit for the winner to witness the grand finale.”
The
channel will air films like The Don, Watan Ke Rakhwale, Aadmi and
Phool Aur Angaar every Saturday at 4 pm. | 
