| MUMBAI:
Channel NewsAsia has partnered with China Multimedia Networks to present a series
on reality business named as Sun-Tzu: War on Business. Produced
by Singaporean television producer Right Angle, Sun-Tzu: War on Business
is a 13-part series that would air on Channel NewsAsia. Making its debut in January
2010 and distributed by BBC worldwide, the series would be supported by Media
Development Authority of Singapore. The
series will showcase companies that have gone under Sun-Tzu treatment and will
depict stories from business capitals in the Asia Pacific region such as Beijing,
Shanghai, Mumbai, Singapore and Sydney. "This
programme will provide insights into business methodologies to turn companies
around, based on the centuries- old principles of Sun Tzu's famous 'Art of War'.
The programme will be Channel NewsAsia's first pan-Asian co-production with international
partners distributing the product. It will have a refreshing format and we are
sure viewers will find it engaging and entertaining," says Channel NewsAsia
MD Debra Soon. "I
am glad to work with both Channel NewsAsia and Right Angle on this project. The
idea of applying Sun Tzu's war strategy to modern business operation is valuable
especially during the current worldwide economic crisis. I believe that this series
will help this ancient wisdom from Asia to be shared by the world," adds
China Multimedia Network COO Tao Libao. |