| MUMBAI:
The Indian Premier League (IPL) has issued a public advisory notice where it describes
appropriate usage guidelines for third parties with respect to the BCCI-IPL’s
proprietary trademarks, tradenames and matchplay footage. IPL
chairman and commissioner Lalit Modi says that attempts at ambush marketing have
been noticed. “We have noticed a large and growing number of violations of
IPL intellectual property rights and believe that it is important for us to issue
this public guidance document. There seems to be a presumption among third parties
that the BCCI-IPL’s proprietary names, marks and contents can be used for
various commercial purposes without permission of the BCCI-IPL. "This
document has been issued to correct any such misconceptions. We are committed
to protecting the IPL brand from dilution and damage and will do all things necessary
to safeguard the large investments that our sponsors, partners and broadcasters
have made to make the event possible. "We
will assert our rights against all infringers and will not allow any attempt at
ambush marketing to succeed. At the same time, we hope and believe that the issuance
of this document will clarify the legal position on a number of matters." | 
