| MUMBAI:
BBC World Service and BBC College of Journalism have launched a language guide
to assist journalists. Users of the multimedia website bbcukrainian.com now have
access to the resource, sharing BBC journalists' experience of the use of language
and style while reporting in Ukrainian. The
BBC has now published 24 language guides for journalists across the world as part
of the joint BBC World Service/BBC College of Journalism project which gives BBC
journalists, broadcasting in various languages, an opportunity to share their
expertise on ways to maintain impartiality. Special
attention is paid to the issues of translation into the Ukrainian of new international
terms and notions. Says
BBC Ukrainian producer Svitlana Pyrkalo, "Like all other languages, the Ukrainian
language is in constant development and as such it absorbs new words and definitions.
"While
it's very important for BBC journalists broadcasting to Ukraine to have a brilliant
command of the language, it is also equally important that they know how to choose
neutral terms to describe facts, how to avoid using emotionally loaded words so
our listeners can form their own opinions. It's this expertise that we are now
sharing with our colleagues in Ukraine." BBC
Ukrainian head Maciek Bernatt-Reszczynski says, "From its very launch in
1992, BBC Ukrainian has been distinguished for its uniquely neutral and concise
language style.
"By
making this resource available to our Ukrainian audiences,
we are also keen to engage them in a conversation about the
language and style of unbiased and balanced coverage."
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