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Raj Thackeray's MNS ties up with Zapak.com

Indiantelevision.com Team

(23 April 2009 5:20 pm)

MUMBAI: Targeting the youth, Raj Thackeray's Maharashtra Navnirman Sena (MNS) has taken the digital route and tied up with Zapak.com.

Zapak.com will create a microsite, manase.zapak.com, for MNS to allow interactivity with the youth. The microsite will host a forum allowing MNS followers to interact with each other on the various issues. It will also include MNS' videos, vision, election mission and candidates.

Zapak Digital Entertainment COO Rohit Sharma says, "Moving away from the tradition mediums to reach out to the youth, MNS with Zapak has created a place for the youth to be a part of the political system and create value through a more approachable platform."

Also, the youth are given the opportunity to share their dreams for the state through the 'Dream Big Contest' supported by Raj Thackeray. The best dream will be included in the election manifesto.

MNS head (IT) Kedar Hombalkar says, "This microsite will help bring in transparency for MNS and help us interact with our supporters - potential and existing. We realize the potential of the new media and hope to reach out to the youth through the digital route as well."