channel claims that these five-hours, dedicated to the women of Maharashtra, carry
programmes with loads of fun, solution-based interactive shows, prizes to be won
and a lot more.
Saam Marathi promotion head Ambarnath Sinha, This is a first-time-ever effort
in the history of Indian television that a channel has an afternoon slot of five
hours live programs for women on-air where they can chat, win prizes and share
their views and ideas over phone-ins.
channel airs five live shows of 45 minutes each, followed by 15 minutes of off-line
programmes in between. At 1 pm, the channel airs Sughran, a live cookery
show in which viewers come across with the preparations of delicacies or preparations
they know and relish every day. At 2 pm is Madhura, an anchor-based live-chat
show, in which viewers can call and discuss, debate, deliberate and share everything
under the sun.