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Tata Sky to show 'Hannah Montana' from 10 April

Indiantelevision.com Team

(16 April 2009 10:55 pm)

NEW DELHI: Direct-to-home (DTH) service provider Tata Sky will air Hannah Montana, in association with Disney Television International India, from 10 April to 10 July this year.

The teen series will be telecast as part of the red button promotion, initiated by the DTH operator. The subscribers can watch music videos, trivia footage and backstage tour secrets of Hannah Montana at "the press of the red button" on Disney channels.

Additionally, subscribers can participate in the Tata Sky Hannah Montana 'Pop Star Dreams' contest and can also win Hannah Montana’s merchandise.

Says Tata Sky CMO Vikram Mehra, “Hannah Montana is a worldwide teen icon and is extremely popular among the teens in India. Considering her ever-growing popularity, we are particularly excited to offer our subscribers, especially the younger generation, the experience with Hannah Montana coming on Tata Sky.”

“Hannah Montana is the number one Disney character among teens for awareness, likeability and merchandise business worldwide. As a Disney icon, Hannah Montana exemplifies Disney Channel’s theme of aspiration, self belief, self expression and we are excited to offer the Hannah experience to Tata Sky subscribers,” adds Walt Disney Television International India senior vice-president and managing director Antoine Villeneuve.