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MUMBAI:
For the second time in succession, Big 92.7 FM Hyderabad has
inked a deal with Deccan Chronicle's IPL franchise Deccan
Chargers to be their official radio partner. Under the terms
of the agreement, all Big 92.7 FM stations in Andhra Pradesh
(Hyderabad, Vizag and Tirupati) will be extending their support
to Deccan Chargers.
Says
Big 92.7 FM Hyderabad station head Ramesh Bhaskar, "The
radio station had big plans if the matches were held in India.
We were planning to entertain the in-stadia crowd through
lots of contests around Deccan Chargers. We were planning
to have live booths in stadiums but unfortunately those plans
went awry. But what we continue to do is to explore all options
to charge the team from back home."
As
part of the new plan, the radio station has started airing
promos supporting Deccan Chargers titled Deccan Chargers
Dhumle Pandi. The radio station will air exclusive interviews
of the players of Deccan Chargers.
"We
will host 'Radio Cricket' a contest around Deccan Chargers
which will be aired on days of the home matches. Also, we
plan to give away exclusive Deccan Charges merchandises to
our contest winners. Additionally, our OB vans branded with
Deccan Chargers will roam around the state taking messages
from listeners which will be later aired as part of celebrating
Deccan Chargers", adds Bhaskar.
The radio station is not sending its listeners to watch Deccan
Chargers match live in South Africa. "Sending listeners
to South Africa to watch the matches involving Deccan Chargers
is not part of the deal. We have tied up with hotels in Hyderabad
for example, 'Platinum' where listeners will get a chance
to see the match on the big screen," explains Bhaskar.
Big
92.7 FM is in advanced talks with other IPL franchises and
is looking at closing deals with them shortly.
The
radio station has not signed up with any other radio station
in South Africa for the IPL updates. "We have not yet
thought about partnering with any external media for updates
on IPL either. The Deccan Chronicle team, which is in South
Africa, will be giving us all the updates on the IPL matches,"
adds Bhaskar.
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