| MUMBAI:
Kids Animation India (KAI), the publishing and merchandising division of Spacetoon
India, has rolled out its first intellectual property, Fafa & Juno.
KAI will initially
market the cartoon characters through publishing, licensing and merchandising
and also through event promotions. The merchandising products will comprise school
bags, art sets, stationary, toys and home furnishing. |
|
 Says
Spacetoon-South Asia MD and CEO Rajiv Sangari, "KAI will invest an estimated
amount of Rs 40-50 million in the publishing, and licensing and merchandising
process of Fafa & Juno till April FY10. We expect to generate revenues
of approximately Rs 30-40 million in FY10."
In
a bid to create touch points for its newly created properties, KAI is targeting
about 150 retail outlets within the next 45 days and about 8000 mom and pop stores
by the end of this year. |
