MUMBAI: Broadening its movie syndication pipeline, UTV has signed separate deals with Star India and B4U Television Network.
In its largest bulk deal ever, UTV will make available 54 of its titles to B4U Network for their international beams only. UTV’s recent releases including Oye Lucky Lucky Oye and Dev D will fall under this pact.
Star will get 23 titles including Jodhaa Akbar, Race, Kismat Konnection, Fashion and Welcome to Sajjanpur.
Says UTV Motion Pictures VP international distribution and syndication Amrita Pandey, “We are glad to announce this satellite syndication deal with both Star TV and B4U networks for a selection of films from the UTV library. UTV has had a dream run in 2008 with all our releases performing exceptionally well at the box office
and with this and other syndication deals we hope to increase the audience for these movies across India and around the world.”
As reported earlier by Indiantelevision.com, UTV signed similar syndication deals with Colors (27 movies), Zee TV (21 movies) and NDTV Imagine (three movies).
Says Star India SVP Sameer Rao, “We are pleased to be entering into a licensing arrangement with UTV for their titles. We believe that the UTV lot, with its mix of blockbuster
and niche titles and variety of genres, is a very good offering for our audiences.”
Recently, Star had got 60 Sahara One Media & Entertainment Ltd movies for a period of one year.
B4U, which has ventured into film distribution and plans to step into film production business, has continued with the acquisition of film telecast rights for its channels globally.
Says B4U Network Global CEO Sunil Rohra, "With the films being of different genres, it underlines our commitment to B4U Movies viewers worldwide to provide them with complete entertainment when it comes to Bollywood movies.”