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Rajshri Media inks content deal with Eros

Indiantelevision.com Team

(4 September 2008 5:00 pm)

MUMBAI: Rajshri Media, the web, mobile studio and digital entertainment arm of Rajshri Group, has partnered with Eros International. As per the deal, the two entertainment companies will share, market and distribute their respective content libraries on each other’s web platform.

Rajshri Media operates a video streaming and downloading platform while Eros International offers Bollywood entertainment through its website.

Rajshri Media MD Rajjat A Barjatya said, “The internet is fast emerging as the most preferred marketing and distribution platform to reach an audience that is young, educated and tech savvy. Partnerships like these are the need of the hour to ensure better monetization of content and to provide legal and comprehensive platform for consumers.

Eros International SVP– business development Kumar Ahuja said, “It is exciting that two large Bollywood players are sharing content in the on-demand space. With the increase in demand for digital distribution and on demand consumption of content by consumers, this innovative step will help users take advantage of our shared content”.