(4 September 2008 4:00 pm)

MUMBAI: Reliance Entertainment has announced that its online gaming company Zapak Digital Entertainment has been invited to represent Indian online gaming industry at Casual Connect Kyiv, Ukraine.

Zapak will be the first ever Indian representative for the casual gaming industry at the Conference. Casual Connect is a component of the Casual Games Association, the international trade association for casual games professionals.

The event, which will take place from 22-24 October, is a platform for everyone to explore and understand the areas in the casual gaming space with high growth potential for those looking to expand or create a new enterprise.

Casual Games Association Events are the premiere events for the casual games industry with over 3,000 professionals attending Casual Connect Events each year.

The other global gaming companies who will be a part of this conference include Big Fish games, Real Games, Alawar entertainment, and Absolutist.

Zapak Digital Entertainment COO Rohit Sharma says, "I am proud to announce our partnership with Casual Connect. Zapak's association with world class conference at the highest level underlines Zapak's growth as one of the world's largest Online Casual games Publisher in the world. Casual Connect will help India get more exposure and recognition on the world map of casual gaming."

Casual Connect Association production director Luke Burtis said, "The Casual Games Association is thrilled to have Zapak, one of the leading Casual Game companies in India, participate at Casual Connect Kyiv 2008! We hope that Zapak's drive and success into other markets will encourage other Indian companies to do the same and further grow the casual games industry."

Zapak will be announcing the launch of ZapakWorld.com, an offering to the international online casual games market. ZapakWorld.com will be one of the world's largest gaming portals with over 12,000 casual games targeted at gamers and developers globally, said an official release.

ZapakWorld is also the Platinum sponsor for Casual Connect. This is the first time that an Indian company has sponsored the Casual Connect as a platinum sponsor.