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NEW
DELHI: Running a strog cable TV company, the Hindujas are
now setting up a content aggregation and distribution outfit
mainly for foreign television channels.
Planet
E Shop Holdings (India) Ltd, a Hinduja Ventures' affiliate,
has received permission from the Ministry of Information and
Broadcasting to downlink and distribute foreign TV channels
and content in India.
The
idea is to represent foreign channels that want to come to
India. Planet E Shop Holdings will handle carriage deals,
distribution and marketing of these channels.
The
first channel to be distributed is South Korea's Arirang TV,
a state-owned International English satellite channel. "We
have also tied up exclusively with Miracle Net for its India
marketing and distribution," says Planet E Shop Holding
business development head Subhashish Mazumdar.
Planet
E Shop Holding is in talks with channels from Europe, Asia
and Middle East for exclusive marketing and distribution tie-ups.
The company plans to have a bouquet and distribute it across
various platforms, including IPTV, DTH, digital cable and
even mobile TV.
“We
hope to bring at least three to four more channels by the
end of this fiscal. Though at this stage we won't have big
revenues, in the medium term we can see significant cash flows.
We are also looking at distributing Indian channels,"
adds Mazumdar.
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