(20 September 2008 6:00 pm)

MUMBAI: Advanced Digital Broadcast (ADB), which supplies technology to the global digital television industry, announced that the Strong Group will become a distributor for ADB’s advanced line of IPTV set-top boxes.

ADB executive VP worldwide sales and marketing Jim Lomax says, "We are pleased to have Strong Group as our representative for Europe, the Middle East and Africa markets.ADB and Strong together will be able to better serve the burgeoning IPTV market by providing rapid delivery and deployment of IPTV set-tops throughout these regions."

Strong COO Khaled Debs says, "Strong is delighted to work with ADB to distribute and promote their products though our professional distribution network to the IPTV operators. We will provide all operators with our best customer care, service, solutions and distribution know how. Strong sees this as a great opportunity for both Strong and ADB to join forces to satisfy the ever growing IPTV market"

The ADB-2810W, its latest entry-level HD IPTV set-top box, specially designed for operators looking for cost efficiency without compromising on the features. The unit supports the most deployed video standards including MPEG-4 HD/SD, WMV9, DivX and XviD. It offers 3D user interface, and UPnP-based home networking, and Windows Media Connect. The unit is fully supported by ADB’s IPTV SDK allowing for operator customisation.

The ADB-3810TW includes all features of 2810W and combines IPTV, digital terrestrial television and High Definition Television (HDTV) in a single unit fitted with the latest high performance single-chip microprocessor. The product is based on the latest advanced, single-chip architecture which provides decoding of various IPTV and internet content, to ensure that operators can distribute HDTV services cost effectively.

ADB-5810TWX is a product designed specifically for making true convergence user and operator friendly. Offering the highest level of sophistication and features familiar from 2810 and 3810 series, this product provides the convenience of personal video recording. The unit is AVC based and compliant with SD and HD transmissions at MPEG-2 and MPEG-4 levels, as well as other important video formats such as WMV9, DivX and XviD.

The unit supports 3D graphics for enhanced user interface design. It also offers the additional benefit of hybrid recording from both DVB-T and IP transmissions. A powerful media convergence platform, the unit is DLNA 1.5 and UPnP certified for seamless home networking and supports Windows Media DRM.