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MUMBAI:
Beefing up its prime time after repositioning itself as a
family comedy channel, Sab is launching another fiction-based
show Jugni Chali Jalandhar.
Replacing
Left Right Left, the show will air from 29 September
(Monday - Thursday) at 9:30 pm.
 Sab
business head Anooj Kapoor said, “With the launch of
this show, Sab will successfully become the final destination
for family comedy shows. This is the fourth show we have launched
in the past two months and now our primetime (Monday to Thursday
8-10pm) strongly underlines our new strategy of providing
daily light entertainment for the entire family."
The
show is produced by Tony and Deeya Singh, who have earlier
produced shows like Left Right Left and Jassi Jaisi
Koi Nahi.
Jugni
Chali Jalandhar is a journey of a young educated girl
breaking the societal myths. Based on the prevalent innate
belief that educated women can never make good homemakers,
the show revolves around (Vicky) played by Karan Godwan who
follows this congenital belief and thus is reluctant to marry
an educated woman. The yarn weaves through a tale for generations
until the heroine Muskan Mehani (Jugni) breaks this myth.
“Though
Jugni Chali Jalandhar talks about a relevant social
issue, the treatment of the same will be light-hearted without
diluting the relevance of the issue,” said Kapoor.
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