(16 September 2008 8:30 pm)

MUMBAI: Bender Media Services have closed a DVD deal in the territory of Mexico for the distribution rights to 'Ultimate Guinness World Records' with En Pantalla, a DVD distributor in Mexico and Central America. This deal represents the first traditional DVD agreement for Guinness World Records.

The DVD collection, which displays the "wildest and most amazing clips" from Guinness World Records programming around the world, will be introduced into retail in June '09.

"We are delighted to have been able to partner Guinness World Records with En Pantalla to establish the Ultimate Guinness World Record brand on DVD in this vital region. This is the first time in the history of Guinness World Records that the brand will have exposure internationally on traditional DVD and I anticipate that the series will do very well on this platform," said Bender Media Services president and CEO Susan Bender.

Commenting on the deal, Guinness World Records television director of Rob Molloy said: "We are delighted to have secured this deal with Pantalla and it marks what we believe will be the start of a significant growth in our television distribution throughout Latin America with BMS. We are constantly evolving our brand into different media and this deal demonstrates our belief that our content can be consumed anytime anywhere by anyone."